If you have an iPhone or Android (and these days, that seems like most of us) I definitely recommend downloading the Cinemark app before your next visit to the new Century Theaters at Riverpark. You can check movie times and buy tickets just like any other movie theater app. But its coolest feature, CineMode, lets you earn free and discounted concessions in a pretty unique way. More details after the jump.
Few things are as annoying as people getting phone calls, texting or checking their email in the middle of a dark movie theater. I don’t care how dim you make your screen, that bright light in your lap is distracting to the people near you who are trying to watch the movie. I saw Skyfall at Century RiverPark 16 this past weekend and the woman sitting next to me chuckled at the Anthony-Hopkins-as-Alfred-Hitchcock PSA instructing audience members to turn off their phones. She then proceeded to hold on to her phone throughout the whole movie, texting people and even checking her email. I’m pretty sure deleting your spam mail can wait until after the movie is over.
The CineMode feature in the Cinemark app helps to combat those annoyances caused by the less considerate. Right before the movie starts fire up the Cinemark app and touch the CineMode icon on the app’s main screen. This will dim the screen and put the phone into silent mode. If you keep your phone in this mode for the entire duration of the movie you’ll get a reward for free and/or discounted concessions on your next trip. Pretty neat!
The first time I used the app I got a free medium fountain or frozen drink. The second time I used it I got the coupon above. You usually have about 3-4 weeks to use them, so the only bummer is you need to come back fairly frequently to keep getting/using the rewards. But if you see a movie about once a month it works out well.
I have no idea how (or if) the app knows my movie is about to start. In fact, I was able to put the app into CineMode while sitting at home. I didn’t keep it in CineMode, so I don’t know if it would still give the reward or not. I just wanted to see if it worked off of some kind of geo tagging (though, I do live across the street from the theater, so pretty close).
The app itself seems to be pretty reliable, although as I sat down to write this post the app was having trouble connecting to the Cinemark servers. However, that could be for a variety of reasons and doesn’t necessarily speak to the reliability of the app.
Kudos to Cinemark for coming up with an innovative way to encourage people to keep their phones off and at the same time encourage repeat business. Have any of you guys used the Cinemark app and CineMode to get free concessions? How has your experience been with the app? Sound off in the comments below.